This project was done in partnership with Genero and Meta for Pharell's skateboarding and clothing brand BBC Ice Cream. They needed to adapt the content they had about their new products in a way that followed Meta’s guidelines for performance while keeping the essence of the brand. We decided to use an inspirational speech from Pharell himself and have more of a lifestyle approach, creating more of an emotional connection to the brand and products.

The final video was then adapted for Instagram Stories and Reels, and 

Facebook's In-Stream and timeline formats.